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http://thequality.com
update 11/2000
__ TOP LINE __________________________________________________________________
This newsletter contains updates on thequality.com projects and clients.
thequality.com is seeking additional partnerships and clients to further
the development
of online filmic content. http://thequality.com/about
__ PROJECTS __________________________________________________________________
* Discussions are underway with Brilliant Digital Entertainment to co-produce
content based on BDE's leading-edge 3D technology. This month BDE opened
a new division, Brilliant Music, to develop 3D animated digital music
videos.
thequality.com created a feature-length interactive movie for BDE in 1998.
http://www.brilliantdigital.com
* Middlesbrough Football Club has become the first UK Premier League football
club to switch to the Premium TV content management system (Story Server,
Oracle, Real). The system thequality.com helped design will enable rapid
deployment of web sites for Premier League and 1st Division UK club sides.
http://www.mfc.co.uk
* bibliography.com conceptual design and information architecture phases
(managed by thequality.com) are due for completion in December. The e-book
and reference portal is due to be launched first quarter in 2001. http://www.bibliography.com
* And finally, the October launch of SCAPE - Australia's newest youth
culture web site was greeted with widespread criticism for its overly
opaque interface (designed by Razorfish). http://www.scape.com thequality.com
contributed a dance music toy which persistent users may one day find
in the site's Music section by moving their cursor over a vertical line...
DANCER is mirrored at http://thequality.com/muzak/dancer
__ FOOD FOR THOUGHT __________________________________________________________
DivX ;-) try saying that backwards...
"DivX ;-)" is a video codec (compression/decompression format) that has
the motion picture industry stirred up in much the same way as MP3 first
affected the music industry. Beneath all the hype about copyright infringment,
this is clearly a valuable new marketing model. Peer-to-peer networks
like Napster will provide virgin territory for savvy viral marketeers.
If you can crunch your video down to a handful of megabytes, the masses
will happily distribute it for you wholesale.
We recently put the theory to the test, locating and downloading all the
relevent software in little more than half an hour (noting that the infamous
DeCSS DVD ripper software is only 56K!). Tests not only confirmed the
ease with which DVD encryption can be circumvented but also produced an
hour's worth of feature film in a 170Mb AVI file (640 x 352 resolution).
__ ABOUT _____________________________________________________________________
thequality.com is an interactive agency specialising in bridging the creative
/ technical divide in cross-cultural new media. The company was founded
in Sydney in 1993 and moved to London in 1998.
http://thequality.com/about
Please advise if you require this newsletter delivered in another language.
reception@thequality.com
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