|thequality.com was established in 1993 by Michela
Ledwidge, Managing Director. The company started as TLWM-A-TQC (The
Less Words Make -Always- The Quality Company), a 'company for craftspeople',
providing non-profit advice and online infrastructure to individual artists.
An embryonic online 'workspace'
was set up to publish 'muzak, books,
pics and flics'
and to host partner development content.
thequality.com web site was the first recorded web site in New South Wales, Australia.
The National Centre of Supercomputing Applications "What's
New" page for November 1993 quoted from the thequality.com's
first press release:
In 1997 TLWM-A-TQC was incorporated in Australia, and began offering a range of interactive services to paid clients.
In 1998 the company moved its base of operations to London, UK and began trading as thequality.com ltd.
In 2004, media production work was spun off into a separate company MOD Films.
In 2008, Michela moved to back to Sydney to set up a local R&D lab.