The Ultimate in 3D Internet Broadcast Digital Animation Hits Europe

18 June 2001 announces the launch of Europe’s first multilingual 3D movie online Monday 25 June 2001 at 10am, London time. Entitled Horses for Courses, the pilot movie represents the first wave of ‘next generation’ online content and will be screened in English, French and Spanish from

Horses for Courses is a fractured fairy-tale, in which a mythical creature comes face-to-face with the modern world. is a London-based interactive media production company. Established in 1993, the company is a leader in the development of 3D animated film content. Horses for Courses was written in-house and produced using Brilliant Digital Entertainment’s streaming 3d animation format, b3d.

As a preferred partner of Brilliant Digital Entertainment in Europe, and with over four year’s experience with 3D animation productions, is pleased to offer 3D animated productions as an exciting new dimension to its services offering. Horses for Courses highlights the versatility of combining online design and 3D animation for commercial purposes. has refined processes for producing movies, webisodes, dynamic banner ads, feature commercials, interactive greetings and music clips in 3D.

Kevin Bermeister, President of Brilliant Digital Entertainment said, ‘We are very pleased that has chosen to use b3d authoring tools to produce 'Horses for Courses'. is one of Brilliant Digital Entertainment’s key European development partners. It is great to see our partners hosting a large-scale launch of such groundbreaking content. I am sure it will be a huge success.’

With better graphics than 2D cartoons seen on the Internet today, and more interactivity and flexibility than video, 3D productions like Horses for Courses are suitable for television, Internet and wireless delivery. Horses for Courses showcases’s scriptwriting and creative production skills and is destined to attract attention from producers and commissioners
of content for film, digital and analogue TV, music video and on-line channels.

'Horses for Courses' is pioneering a cost-effective process by which film, broadcast, and internet animated content can be created from the one source. The movie uses advanced compression, and the entire production is small enough to be saved to a floppy disk. Audio and motion capture data brings 3D
models to life.

Michela Ledwidge, Managing Director at said, "We are using Horses for Courses to demonstrate commercial potential in a less conventional framework. The European launch of 'Horses for Courses' is an important milestone in bringing movies one step closer to the desktop. Dramatic and cross-cultural possibilities are more viable than ever before. We are designing content that radically reduces download time due to file sizes that are significantly smaller than that of video or animated 2D movies."

The pilot will be available online from June 25 at:

For further information contact:
Michelle Bourke, Communications Director,
Tel: +44 (0)7880 648 441 Email:

About is an interactive media production company that applies creative energy, experience and a cross-cultural, collaborative vision to exceptional media projects. Established in 1993, the company is based in London and provides creative/ technical consultancy, project management and streaming media innovation. produces its own innovative film, video, cartoons, and interactive projects as well as developing productions for its clients. Previous clients include BBC, Accenture (Andersen Consulting), Brilliant Digital Entertainment, Reuters, Cap Gemini Ernst and Young, Nintendo and Rolling Stone Magazine. The company is also actively involved in the development of the 3D and interactive film industry. Find out more at

About Brilliant Digital Entertainment and b3d

Brilliant Digital Entertainment (AMEX: BDE) is a leading developer of 3D rich media content creation, distribution and ad serving technologies for the Internet. It licenses its content creation and authoring tools and ad serving technology to the content and advertising community. The b3d Studio tools are used by studios, production houses, web content suppliers and advertising agencies to produce entertainment, advertising and music content
for the Internet. These authoring tools enable the creation and delivery of interactive streaming real-time 3D graphics over the Internet. Brilliant also licenses it’s Brilliant Banner ad serving technology to the web based advertising industry.

Brilliant produces 3D digitally animated interactive titles featuring
popular characters and music artists that include Ja Rule, Ludacris, Superman, Xena, KISS and Ace Ventura. Developed using Brilliant's proprietary suite of b3d software tools, the full-screen productions have small files for faster downloads. Content is distributed broadly via Internet syndication to partners including Yahoo, Warner Brothers On-line, Road Runner and Find out more at