The Ultimate in 3D Internet Broadcast Digital Animation Hits Europe
18 June 2001
thequality.com announces the launch of Europes first multilingual 3D movie online Monday 25 June 2001 at 10am, London time. Entitled Horses for Courses, the pilot movie represents the first wave of next generation online content and will be screened in English, French and Spanish from http://thequality.com/horsesforcourses.
Horses for Courses is a fractured fairy-tale, in which a mythical creature comes face-to-face with the modern world. thequality.com is a London-based interactive media production company. Established in 1993, the company is a leader in the development of 3D animated film content. Horses for Courses was written in-house and produced using Brilliant Digital Entertainments streaming 3d animation format, b3d.
As a preferred partner of Brilliant Digital Entertainment in Europe, and with over four years experience with 3D animation productions, thequality.com is pleased to offer 3D animated productions as an exciting new dimension to its services offering. Horses for Courses highlights the versatility of combining online design and 3D animation for commercial purposes. thequality.com has refined processes for producing movies, webisodes, dynamic banner ads, feature commercials, interactive greetings and music clips in 3D.
Kevin Bermeister, President of Brilliant Digital Entertainment said, We are very pleased that thequality.com has chosen to use b3d authoring tools to produce 'Horses for Courses'. thequality.com is one of Brilliant Digital Entertainments key European development partners. It is great to see our partners hosting a large-scale launch of such groundbreaking content. I am sure it will be a huge success.
With better graphics than 2D cartoons seen on the Internet today, and
more interactivity and flexibility than video, 3D productions like Horses
for Courses are suitable for television, Internet and wireless delivery.
Horses for Courses showcases thequality.coms scriptwriting
and creative production skills and is destined to attract attention from
producers and commissioners
'Horses for Courses' is pioneering a cost-effective process by which
film, broadcast, and internet animated content can be created from the
one source. The movie uses advanced compression, and the entire production
is small enough to be saved to a floppy disk. Audio and motion capture
data brings 3D
Michela Ledwidge, Managing Director at thequality.com said, "We are using Horses for Courses to demonstrate commercial potential in a less conventional framework. The European launch of 'Horses for Courses' is an important milestone in bringing movies one step closer to the desktop. Dramatic and cross-cultural possibilities are more viable than ever before. We are designing content that radically reduces download time due to file sizes that are significantly smaller than that of video or animated 2D movies."
The pilot will be available online from June 25 at:
For further information contact:
thequality.com is an interactive media production company that applies creative energy, experience and a cross-cultural, collaborative vision to exceptional media projects. Established in 1993, the company is based in London and provides creative/ technical consultancy, project management and streaming media innovation.
thequality.com produces its own innovative film, video, cartoons, and interactive projects as well as developing productions for its clients. Previous clients include BBC, Accenture (Andersen Consulting), Brilliant Digital Entertainment, Reuters, Cap Gemini Ernst and Young, Nintendo and Rolling Stone Magazine. The company is also actively involved in the development of the 3D and interactive film industry. Find out more at http://thequality.com
About Brilliant Digital Entertainment and b3d
Brilliant Digital Entertainment (AMEX: BDE) is a leading developer of
3D rich media content creation, distribution and ad serving technologies
for the Internet. It licenses its content creation and authoring tools
and ad serving technology to the content and advertising community. The
b3d Studio tools are used by studios, production houses, web content suppliers
and advertising agencies to produce entertainment, advertising and music
Brilliant produces 3D digitally animated interactive titles featuring