London-based thequality.com wins Art award at SIGGRAPH 2001
London, UK - Sept 10, 2001
The annual Web 3D RoundUP at SIGGRAPH is a fierce competition of the latest 3D technologies and applications in the industry. thequality.com, a leader in interactive media production and consulting, recently brought home the "Golden Lasso" Art award for its web3d pilot cartoon 'Horses for Courses'.
At SIGGRAPH 2001, held in Los Angeles, the sixth annual Web3D RoundUP showcased the best of Web3D technology to a technically discriminating audience in a fast-paced entertaining format. Thirty of over one hundred leading 3D tool and content developers were selected to demonstrate their technologies to over 2400 voters. Using noisemakers and toy launchers, the merciless audience voted on the best presentations. Amongst the thirty presenters were companies such as: Pulse Entertainment, WildTangent, Macromedia, Discreet, Disney and Softimage. More information on the Web3D RoundUP can be found at http://www.web3droundup.org.
"The competition was fiercer than ever at this year's Web3D RoundUP," said Timothy Childs Web3D Industry Veteran and producer of the Web3D RoundUP.
thequality.com's Managing Director, Michela Ledwidge, gave the three-minute presentation in which a real-time 3D cartoon starring Pan was shown. Describing the work as a cross between an animated short and a toy, Michela demonstrated interactivity opportunities within the movie and highlighted the minimal bandwidth required to access the rich immersive experience.
"The Web3DRoundUp provided a perfect forum for our cross-cultural movie" said Michela. "It was encouraging to get such a positive response from a US audience. SIGGRAPH is globally recognised for the art and technology it showcases. We are honoured to have been selected."
In an article written Tuesday, August 21, for The Wall Street Journal Online, reporter Melinda Patterson Grenier included "thequality.com, a London media company, that showed "Horses for Courses," a five-minute, multilingual, interactive online movie with two different endings."
To read the full article on the highlights of SIGGRAPH 2001, visit
To view Horses for Courses, visit
ess by which film, broadcast, and internet animated content can be created
from the one source. The movie uses advanced compression, and the entire
production is small enough to be saved to a floppy disk. Audio and motion
capture data brings 3D
Michela Ledwidge, Managing Director at thequality.com said, "We are using Horses for Courses to demonstrate commercial potential in a less conventional framework. The European launch of 'Horses for Courses' is an important milestone in bringing movies one step closer to the desktop. Dramatic and cross-cultural possibilities are more viable than ever before. We are designing content that radically reduces download time due to file sizes that are significantly smaller than that of video or animated 2D movies."
The pilot will be available online from June 25 at:
For further information contact:
thequality.com is an interactive media production company that applies creative energy, experience and a cross-cultural, collaborative vision to exceptional media projects. Established in 1993, the company is based in London and provides creative/ technical consultancy, project management and streaming media innovation.
thequality.com produces its own innovative film, video, cartoons, and interactive projects as well as developing productions for its clients. Previous clients include BBC, Accenture (Andersen Consulting), Brilliant Digital Entertainment, Reuters, Cap Gemini Ernst and Young, Nintendo and Rolling Stone Magazine. The company is also actively involved in the development of the 3D and interactive film industry. Find out more at http://thequality.com