Michela Ledwidge, Managing Director
Michelle Sparks, Communications Director
Damon O'Connell, Art Director
 
Michela Ledwidge, Director
 

Ms Ledwidge founded thequality.com as a bridge across the creative/ technical divide. She describes herself as a film-maker and technical architect, having worked predominantly with interactive media since setting up the first web site in Sydney in 1993. Besides the internet, Michela has experience across CDROM and print publishing, computer game design, and video. Her productions include live VJ performance and several short films, 'Horses for Courses', 'Grow Yer Own' and bman'. Michela maintains her own site and workspace at michela.thequality.com.

Michela has managed large-scale projects for the BBC, Reuters, and Accenture, amongst many others. She has extensive technical experience across many platforms with a track record in producing sustainable systems.

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Michelle Bourke, Communications Director

As thequality.com's Communications Director, Michelle manages relationships with clients, as well as the company's marketing and business activities. With ten year's customer service experience, and extensive marketing and media management skills, Michelle is well positioned to understand client requirements and projects.

Michelle's experience extends across the interactive industry, television industry, and corporate insurance. This includes working as a Producer, Presenter, Videographer and Editor for a weekly Australian TV programme on environmental & environment-related social-change issues. She managed weekly studio and location shoots, managed PR for events and station programmes, and co-ordinated online activities.

Michelle also manages thequality.com's involvement with charity and community projects.

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Damon O'Connell, Art Director

Damon is a classically trained painter who built up a considerable reputation for the quality of his digital artwork, notably 3D animation. Damon is spearheading thequality.com's research and development into online applications for real-time 3D.

Damons' experience spans the interactive entertainment industry, advertising, corporate media production, television and film. His work has featured in the film 'Lost in Space', the '4Later' series for Channel 4 and Bjork's music video 'Pagan Poetry.'

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