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February 23, 2004

Final NESTA page

I see a need for:

* a new framework for making and distributing stories
* an open pool of film-making resources that can drive creativity, business and education in a more sustainable way

No one else is doing this because:

* I am one of the few cross-over artists with experience in online film production, management and distribution.
* Classical film training doesn't identify the gap we are exploiting
* Games focus on giving the player control, not narrative and story-telling
* Interactive business focus is technology, not content
* Film assets which remain unused in the final cut are typically viewed as disposable rather than re-cyclable
* Film-makers fear the intrusion of an alien discipline into their craft
The target audience would like this because:
* re-mixable films allow the movie-going public to match their own tastes more closely
* people like mastering technology
* people crave original stories that appeal to their own particular tastes
* family interactive (digital) entertainment is rare
* subcultures are actively dabbling in this field "under the radar"

What we sell is:

* Films in the form of re-usable art on DVD
* Commerical spin-offs generated from films on demand - e.g. ring-tones, chat line capability
* Subscription to a development community based around re-usable film assets
* Professional services to help others exploit their film assets in a similar framework
* Events to promote the framework and build a community

to people who buy:

1) film and interactive products
2) consultancy services in media production
3) education and training resources

Brands/teams interested in this:

1,3) British Council
1) BAFTA Interactive Festival

2) Marc Evans (Dir. My Little Eye)
2) Simon Pummell (Dir. Bodysong
2)Andrew Mason (City Productions)
2) David Minkowski (Stillking Productions - AVP, XXX, etc.)
2) Filmbank Distributors

3) Nesta Fellowships
3) Artemis-Digital/Edinbrough Games Festival
3) EURIMAGE

Posted by .M. at February 23, 2004 11:43 AM
Comments

also interested on film side is David Minkowski (Stillking Productions - AVP, XXX, etc.)

Posted by: Ken at February 23, 2004 12:45 PM

cut 'my' from

"I see a need for:

* a new framework for making and distributing my stories"

to imply that the framework you set up will be a model/standard methodology that is embraced by the film and gamemaking industries en masse.

Posted by: Ken at February 23, 2004 02:32 PM

"I am one of the first of a new generation of cross-over artists working with online film distribution..."

... how about "production, management and distribution"? need to clarify that your background enables you to put online resources to full use to enhance the collaborative creative process that is filmmaking.

Posted by: Ken at February 23, 2004 02:36 PM

"Game makers lack training in film narrative and story-telling"

...er, a lot of filmmakers have no training in that discipline either... only experience.

Posted by: Ken at February 23, 2004 02:39 PM

"Film assets are typically viewed as disposable rather than re-cyclable"

maybe use "immutable" (my favourite word) as opposed to disposable - less potentially offensive to filmmakers, and less negative overall. actually, do you mean those bits that don't make it into the final cut? in which vase maybe split this into 2

a) Final cuts (entry as suggested above)
b) unused footage, soundtrack, artwork, sets etc. - entry as per original

Posted by: Ken at February 23, 2004 02:45 PM

* people crave ORIGINAL stories

Posted by: Ken at February 23, 2004 02:46 PM

"What we sell is..."

- as per Christine

Posted by: Ken at February 23, 2004 02:47 PM
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