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March 01, 2004

Feedback from EA

Your proposal is very interesting. One of the key aims for us and the rest of the games industry at the moment, is trying to draw in people who are not current gamesplayers. What you are suggesting may well be a way to attract new consumers and reach that Holy Grail of the non-gameplaying market.

At the moment I see what you are proposing but I am not clear how exactly you can make this work. Without having a protoype to demonstrate that you can make this work in a compelling manner it is difficult to visualise and therefore drive the development any further. I would also like to use a prototype to focus test this with targeted groups of consumers to see how compelling it is for them.

I would be delighted to see your protoype if you can get the funding together to do it.

Please keep me up to date on how you progress

Thanks

Nick
Nick Button-Brown
EAP Business Development Manager
+44 (0)1932 450770
MB +44 (0)7958 579 467



Posted by .M. at March 1, 2004 11:20 AM
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