Two analogies for how the RIG operates.
1) The Pot
In which the RIG acts as a planter, facilitating the growth of new offshoot products from a fertile story universe which can be delivered on-the-fly by a proprietary engine.
2) The Plate
In which the RIG acts as a glorified sandwich maker. For cinema, we have a feast. On console (or desktop) the creative framework encourages play through collaboratively built open sample applications - the healthy interactive option. For most participants, interaction will be strictly limited - grab a few favourite bits and make your own sandwich.