I had a meeting with a film-maker, Martin Percy, working for BT to explore commercial dimensions of the project. Two ideas came out:
1) Re-mixable film as brand experience resource
Many corporations have private asset libraries set aside to catalogue their brand messages in the form of text, imagery, and sound. A re-mixable interface to the BT brand experience was felt to be the most commercial avenue to explore at present.
2) The Switch as health application
Martin had a go at my proto-type Switch setup (running Arkaos) and thought there were huge opportunities in selling stuff to gyms given the way you could easily slow down and speed up the experience. This ties in nicely with the interactive health application I am designing with Rose Raymond.
Posted by .M. at June 11, 2004 04:48 PM