Mr Pay-back, an early attempt at commercial interactive cinema, might have shot itself, and everyone else involved in interactive film-making, in the foot. Audiences moaned about bad acting, a terrible script, the short running-time and poor quality in general.
Perhaps the problem was that, interactive movies being an experimental area, the studio was not prepared to budget for a full-length film with an engaging well-written script and big-name actors to draw in the crowd. The novelty piece they came up with was shoddy and may have put audiences off interactive movies for a while. At the very least any new forays into this area are going to be viewed by the media with suspicion and sceptisism. But what studio is going to take the leap and put some serious money into interactive movies? Are we seeing a Catch-22 situation here?
Posted by at November 14, 2002 11:28 AM