October 05, 2005

Re-mixable advertising

'Create your own Manga online' is the tag line of this re-mix toy advertising JP Gaultier perfume. A Flash re-mix interface lets you sequence together the most abstract scene of a short film in which a decidely fashion-friendly cyber-feral concocts a new perfume. It's a wise move to limit audience participation to the most non-narrative element of the film. One of the biggest hurdles with making non-linear storytelling concepts work is the niggling truth that the same old rules apply. It's not that easy to tell a good story without care and attention - attributes lacking in web experiences decided to capture your imagination... for a minute or two.


Posted by .M. at October 5, 2005 11:57 AM | TrackBack
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