January 12, 2006

Participant Productions

The last line in the credits of Syriana is a URL - . An activist call to arms at the end of a Warner Bros movie? I had to investigate further...

The site appears to be a portal for community activism stemming from feature film releases. Founded by ebay president, Jeff Skoll, Participant Productions is in the business of producing political movies.

"Participant believes in the power of media to create great social change. Our goal is to deliver compelling entertainment that will inspire audiences to get involved in the issues that affect us all."

What is most interesting is that the films to-date, Syriana, North Country, Murderball, Goodnight and Good Luck are not simply grassroots productions but heavy-hitting Hollywood productions with A-list stars like George Clooney and Charlize Theron. What happens when the majority of film productions, regardless of country of origin, make this much effort to establish a social context outside of the cinema. The medium evolves.

Posted by .M. at January 12, 2006 09:02 AM | TrackBack
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