Comments from IanP@nesta:

NESTA can't invest in "the completely unknown" but the focus of the proposal should be the idea and the practicality of realising it. They will not be assessing creative content, so figures at this stage are of secondary importance.

NESTA expect commercial and social return in 5-10 years. They will not impose crippling royalty rates as per EU regulations.

Models used in the past have been % royalty on sales, initial loan converting to equity holding. May increase royalty if risk is higher but want to see project done.

Now that we are looking at the possibility of games industry investment for the core product, are we not looking a level of commerciality for the core product? If so, after we have paid off our advance to the games investors from royalties, should we not offer the surplus to NESTA as a more immediate return on funding than any of the above?

From Ian:

Significent risk with 10weeks being the primary route to recoupment. Need to offer something more of a sure thing for board.