I had a meeting with a film-maker, Martin Percy, working for BT to explore commercial dimensions of the project. Two ideas came out:
1) Re-mixable film as brand experience resource
Many corporations have private asset libraries set aside to catalogue their brand messages in the form of text, imagery, and sound. A re-mixable interface to the BT brand experience was felt to be the most commercial avenue to explore at present.
2) The Switch as health application
Martin had a go at my proto-type Switch setup (running Arkaos) and thought there were huge opportunities in selling stuff to gyms given the way you could easily slow down and speed up the experience. This ties in nicely with the interactive health application I am designing with Rose Raymond.
In honour of our first business enquiry, a set of industry links:
Gamesbiz.net is brought to you by law firm, Osborne Clarke's Entertainment Group. Launched in 2000, gamesbiz.net provides developers, publishers and other games organisations with regularly updated articles, checklists and template documents on a range of business, finance and legal issues. Endorsed by industry players, commentators and trade bodies, gamesbiz.net is the online business resource for the interactive entertainment industry.
http://www.gamesbiz.net
The Art and Science of Video Games
http://www.gamasutra.com/
The Market for Home Computing and Interactive Entertainment (magazine)
http://www.mcvuk.com/
Michela's weblog tracking the space between film and games
http://thequality.com/massive/weblog/
Re-usable film productions and tools for film re-use
http://modfilms.com
Strategy Analytics - Separates Hype from Reality in Volatile High Technology Markets
European total youth spend on mobile products (2003 - 2006)
US provider that has signed a distribution deal with Disney
http://www.xingcom.net/
Bango - mobile e-commerce ASP
http://corp.bango.net
Sample customer - zeroindex
http://www.zeroindex.co.uk
When you charge for content using Bango, you are receive 60% of the revenue ex VAT. The revenue split shapes up like this:
Content provider
60% guaranteed
Billing Provider (Operator, SMS provider)
35% average
Bango.net
5% average
Had a productive meeting with Marc Evans (Director, My Little Eye) to discuss the re-mixable film concept and the potential of re-mixable film production services.
The highlights:
* "I want to extend the creative potential of the world of the story"
* "Film is a very wasteful process"
* "No one wants to pay for a film web site. Marketing people say the web site doesn't contribute to a film's success. No web site for My Little Eye."
* "Using the blogs for internal asset management is very interesting"
* "No one wants to pay for services that aren't directly related to the production of the film, everything is done in a mad rush"
* "the film audience wants to lean back, not lean forward, not take responsibility"
* "let's talk more about asset management for these upcoming projects"
Notes from conversation with Dorothy:
Sell print rights as graphic novel
Print publisher can't take dramatic, movie, TV or merchandise rights as not prejudice future film sales.
Print publishers will want "interactive rights" but these can be narrowly defined to give rights to things such as the ability to turn print pages online.
Graphic novel sale will boost marketability of script to film industry.
Need more information.
http://www.scriptsales.com/DoneWrap01.html