what are flics?
'flics' are films and beyond. The flicks, the pictures, movies, cinema, multimedia extravaganza, we all have our own terms for the stories which we make some effort to see unfold. This site is workspace for craftspeople looking at conveying filmic experiences and magic. There are no neat words to describe what is coming. Collectively, let's call them flics.
Flics are collaborative media whether they take place in a physical space or online. This site is partly portal but mainly repository for thequality.com projects and materials. Use the Net. Make use of global consciousness. Extract some quality from it and put some back.